It is well known that Chinese consumers are married to their smartphones: most shopping, video watching, game playing, and chatting are done through the smartphones. Meanwhile, digital ad spending in China is expected to close to $80 billion in 2019, and $95 billion in 2020.
The top players in the market are Alibaba (Chinese mass-market e-commerce giant), Baidu (owner of top Chinese search engine), and Tencent (owner of Wechat, the super app), along with Sina (owner of Weibo, the Chinese Facebook) and Sohu. New players such as ByteDance (owner of Toutiao, a news aggregator, and DouYin or TikTok, a popular short video app), JD.com (another mass-market e-commerce giant), and Meituan (Yelp to China) are increasingly drawing more eyeballs.
Digital Ad Market Share 2019 ($billions) *
*Data source from emarketer.